The lands of Giacomo Puccini – Ad campaign 2016-2019

The lands of Giacomo Puccini is a destination marketing project, a communication campaign which aims to enhance the beauties, the landmarks and main cultural, art and musical events of Lucca and its territory. A trip inside the uniqueness of Lucca and Versilia.

In 2016 the brand “ The lands of Giacomo Puccini” was reinforced with a new ad campaign giving major importance to its destination image with new ideas, challenges and proposals for travellers to be inspired and choose Lucca and its province as next holiday destination. 

A unique unforgettable experience in Lucca realizing that : “it’s great to be here”.

“You’re in Lucca, you’re onstage. Play a starring role in the lands of Giacomo Puccini, the ideal place to either relax or go on an adventure holiday between the sea and mountain. Travel on a spiritual journey through art and culture or experience the tradition of food and wine and enjoy wonderful events and concerts.

 A curtain rises on a new scenario. Ready? Let’s give a big hand!"

This project was pursued and supported by the Lucca Chamber of Commerce, Cassa di Risparmio di Lucca Foundation, the City Council of Lucca, the City Council of Forte dei Marmi and implemented by Lucca Promos.

The campaign was designed by Fuorisede communication agency and the images produced by Marco Pignatelli.