Growing as usual between plenary sessions and parallel meetings, debates, B2B networking and contextual Lubec Digital Technology – the exhibition of ICT solutions applied to the enhancement of cultural and territorial marketing – Lubec bring to the attention of the more than 2000 participants the great theme the renewal of the '"culture industry."
The initiative dedicated to the promotion of cultural heritage and tourism marketing–planning, has been confirmed over the years as time diaccumulazione cultural place to promote connections between public institutions, the business world, training and research and practitioners who – together in the community of participants – will meet this year in Europe and will discuss with his subjects, putting the system in their know-how for the development and employment.
Something has changed the culture is well-being and growth. It is the title of 2016 edition.
The next 13 and 14 October, will bring to the attention of the community of culture the great theme of "change" between public and private, introduced by the action of the Minister Franceschini reform as part of a reconsideration of the effects of culture also stressed by President Mattarella.
The social innovation – culture that is sweeping enhancement of public property, regional policies, the cultural welfare and non-profit, creative industries and urban regeneration, assimilating the "new": new regulatory instruments for new citizens, new technologies and new ways of communication, new energy and new skills, new opportunities for financial support for the public and the private.
Next to workshops, meetings and training workshops organized with technical partners, industry leaders, spread ever wider and more innovative, Lubec Digital Technology, the exhibition of products and cultural tourism services created by public and private system for the user contemporary.
And yet innovation and creativity meet to create new products and services for the tourism-culture system, thanks to CREATHON®, the first Hackathon cultural innovation, a marathon of ideas dedicated to humanists and digital makers, which in the Open Lab compete in a 24 hour non-stop.
Lubec is confirmed, also as a place of internationalization:
– The usual presence of a Host Country, in 2016 Japan, on the occasion of the 150th anniversary of official relations with Italy;
– The Europe Corner service, which supports businesses, non-profit and public administration in the development of projects, networks and skills in the framework of European planning tout court
– Special Infodays dedicated to the innovations of the programs managed by the Contact Point of MiBACT.
the full program on the official website www.lubec.it
Lu.Be.C
Lucca, Real Collegio
13/14 October 2016
free entry